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What is search engine marketing (SEM)?

Search engine marketing (SEM) is an effective way to grow your business by getting your blogs or websites high in the search engine listings. It is a type of Internet marketing and it involves website promotion to increase their visibility in the search engine result pages. The results are achieved mainly through paid advertising.

Why should you attend the SEM course?

Search engine marketing is a growing field and it allows you to set up your own business as well. By attending the SEM course, you can lay a solid foundation for your career.

As a business owner, you can get more sales by applying the concepts you learn in the course. Even if you don’t want to spend any money, you can apply the SEM techniques yourself to achieve your marketing goals.

If you provide web development or designing services to your customers, you can help them get their websites listed high in the search engine listings. There is no use of a great website unless it is ranked high in the search results.

You can also use your SEM knowledge to establish yourself as a freelancer. SEM can help you get the right exposure and make it easy to find new clients. It’s an indispensable skill for networking on the Internet and you can learn it in the course.

The SEM course will help you understand how search engines work and what kind of strategies you need to adopt for effective search engine marketing.

SEM Training Syllabus

Mode of Study

  • Regular
  • Week end Batches
  • Evening Batches
  • Fast Track Mode
  • E-learning
  • Distance Education

  • Adwords of Google
  • Adwords and online ad introduction
  • Basics of campaign and adword account
  • Set up of PPC campaign
  • Ad formats of adwords
  • CTR rates
  • Issues of ad quality and policies
  • Impressions
  • Conversion acquaintance
  • Cost conservation knowledge
  • Network ads of search and display
  • Targeting adwords
  • Performance optimization
  • Google ad display
  • Tracking of conversion
  • Monitoring performance

  • Yahoo and Bing Ads
  • Ad groups and campaign introduction
  • Keywords, ad groups and campaigns introduction
  • Estimations of traffic and bidding
  • Creation of ads
  • Choosing of right keyword
  • Optimization of campaign
  • Reports of Bing ads
  • Intelligence tools of Bing ads
  • Budgeting of Bing ads
  • Optimization editor campaign of Bing ads
  • Billing of Bing ads
  • Account management tip of Bing ads
  • Enrolled: 10 Students
  • Duration: 60 Minutes
  • level: Advanced

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FAQ

Everybody can take SEM training course and you don’t need to belong to a specific field to be eligible for this course. SEM serves various industries and you will benefit from the course irrespective of your background. Let’s see who can benefit from the course.
  • Marketing professionals:

    If you’re a marketing professional or belong to the advertisement industry, you’ll benefit greatly from the course. It will help you get the right exposure for your brand and solve the problems of your customers.

  • Business owners:

    Entrepreneurs and business owners can benefit greatly from the course as it will allow them to reach their target audience and compete in their domain.

  • IT professionals:

    IT professionals can offer digital marketing solutions to their clients. It’s necessary to establish yourself as an authority in your domain to get the exposure you want.

  • Students:

    Students can build a great career as a digital marketer.

The entire corporate world is gradually shifting towards the digital marketing. This domain is producing a lot of jobs every year. However, companies prefer to hire experienced candidates over fresher’s. You can also look at an entry-level job as a fresher to gain some experience in the field.

A number of companies like:

  • Myntra
  • American Express
  • United Spirits
  • Zoomcar
  • HCL
  • Adobe

    You can also take the SEM(Search Engine Marketing), SEO(Search Engine Optimization), SMO(Social Media Optimization) and PPC(Pay Per Click) courses through distance learning as well.

    You can take the distance learning courses in a large number of cities all across India including Delhi, Gurgaon, Noida, Faridabad, Ghaziabad, Mumbai, Pune, Bangalore, Hyderabad, Kolkata, Lucknow, Jaipur and many more.

    You can inquire about the course online and get the required details. You will also get 3-4 doubt sessions over Skype. You can also watch the Demo Video of the distance learning program for Digital Marketing. To access all the course videos, study material, certification, software kit, and DVDs, you’ll have to make the payment upfront.

    If you miss a class, you can always take the class in another batch. If the faculties are available, you can also take a backup session. However, it’s advisable to be sincere and try not to miss any classes for continued learning. Missing classes can break the flow and affect the learning process.

    With the case studies, practical sessions, insights and assignments, you’ll get everything that you need to be successful in the digital marketing field. You can start the course today and excel as a digital marketer without wasting any time.

As an SEM professional, you’ll be managing the PPC campaigns.

You’ll be using Adwords for Campaign Optimization, Keyword Research, Keyword Analysis, and Reporting and Analysis.

You will be responsible for improving the campaign performance for your clients.

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  • How to answer why do you want this job
  • How to answer why do you want to work here
  • How to make a good resume
  • How to reject a job offer
  • How to write a cover letter for a resume
  • Rejection Letter After a Job Interview
  • Resume buzz words
  • Resume font
  • Should i put my address on my resume
  • Using “I” in a Resume
  • What Makes a Good Resume
  • Why Did You Apply For This Position
  • Why Do You Want To Work Here
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  • Instagram brand
  • Mobile email marketing
  • Mobile responsive design
  • Online Reputation Management
  • Dark social
  • Best mobile apps for brands
  • Blogger outreach
  • Twitter for business
  • Vimeo
  • Vine – Short video app
  • Web Design Methodology
  • Youtube
  • Pinterest Brand
  • Social media event promotion
  • Google

  • Interview Questions
  • Behavioral Interview Questions
  • Funny Resume
  • How to answer why do you want this job
  • How to answer why do you want to work here
  • How to make a good resume
  • How to reject a job offer
  • How to write a cover letter for a resume
  • Rejection Letter After a Job Interview
  • Resume buzz words
  • Resume font
  • Should i put my address on my resume
  • Using “I” in a Resume
  • What Makes a Good Resume
  • Why Did You Apply For This Position
  • Why Do You Want To Work Here
  • Why do you want to work here sample answer
  • Why would you like to work here